‘Brand India’ needs a strategic integration of science and diplomacy with the media

Governments worldwide must navigate the opportunities presented by social media while addressing challenges in effective communication. Data-driven journalism, empowered by technology, enhances storytelling and fosters a comprehensive understanding of scientific issues. However, the spectre of misinformation demands that media, both traditional and social, stand as guardians of truth, prioritizing accuracy over sensationalism

Modern diplomacy has assumed interesting contours of late. One such emerging paradigm is science diplomacy. India fruitfully exercised it post-corona, when several countries were in need of the vaccine and India generously obliged, thereby earning it considerable goodwill, a moral advantage and boosted her clout in global engagements. Another area that has successfully created a following is in space technology.

The conventional paradigms of diplomacy that focused on territorial occupation and/or economic subjugation have serious consequences while their sustainability remains suspect. On the contrary, science and technology, beyond being a source of national pride, can become potent instruments of diplomacy. India has the potential to make it the cornerstone of its foreign policy, positioning itself as a leader in global scientific cooperation. The combination of a robust technological talent pool, software development prowess and a proactive science and technology policy position India to drive international collaborations, shape global scientific discourse, and contribute to addressing pressing global challenges. In the coming decade, India's ascent in science diplomacy is likely to be marked by its commitment to collaborative innovation, ethical technology leadership, and proactive engagement in shaping the global agenda.

Media -An invaluable conduit:

In the realm of diplomacy, and in the same sense, in global scientific endeavours, media serves as an invaluable conduit, disseminating knowledge, catalysing international collaboration and shaping perceptions. The convergence of science, technology, media, and diplomacy in India marks a critical juncture, especially as the nation stands at the forefront of ground-breaking advancements in space technology, vaccine manufacturing, and quantum computing.

As India navigates its trajectory to become a global powerhouse, the significance of media in science diplomacy becomes apparent.

The extraordinarily brilliant Stephen Hawking often lamented the inability of media to project super heroes in science. “The media need superheroes in science just as in every sphere of life’ he used to say. It is essential to acknowledge the indispensable role of media, and in current times, social or digital media, in disseminating India's strides in science and technology.

Media shapes public perceptions:

Media's role transcends that of a mere transmitter of information; it evolves into a crucial player in shaping public perceptions and understanding.

In the words of Jim Morrison, "Whoever controls the media, controls the mind," highlighting the profound impact of media in shaping narratives, including those in science and technology. Media becomes the bridge between the scientific community and the public, influencing discourse, policy decisions, and societal progress.

Transforming media landscape:

The landscape of media has undergone a seismic shift, with the emergence of social and digital platforms. Social media's power lies in its instantaneity and reach, serving as both a powerful tool and a potential weapon. The fusion of traditional and social media creates an environment where information is generated instantaneously, offering opportunities for global communication and also posing challenges in the form of misinformation and disinformation.

Governments worldwide must navigate the opportunities presented by social media while addressing challenges in effective communication. Data-driven journalism, empowered by technology, enhances storytelling and fosters a comprehensive understanding of scientific issues. However, the spectre of misinformation demands that media, both traditional and social, stand as guardians of truth, prioritizing accuracy over sensationalism.

The responsibility of media extends beyond reporting; it involves celebrating the positive aspects of science and technology, making scientific achievements relatable, and inspiring the next generation of innovators. As Jello Biafra suggests, "Don't hate the media, become the media." Positive and affirmative activism in reporting scientific progress should be an integral part of science and technology policy.

Media's role in science diplomacy:

In India, the role of the media in science diplomacy becomes especially crucial in two key areas. Firstly, it serves as a global communicator, highlighting the strides in science and technology. Secondly, it plays a vital role in disseminating these achievements to diverse audiences, breaking down complex scientific language into easily understandable narratives for the layman.

The synergy between the scientific community and media is vital for effective science communication. Institutions like the Royal Society organize events to facilitate networking between scientists and the media, recognizing the importance of translating complex research into accessible language. Trained communicators assist the media in understanding and effectively conveying intricate scientific concepts.

Intersection:

India's current position as a potential global leader necessitates a strategic integration of science and diplomacy, with media playing a pivotal role in bridging the gap between laboratories and living rooms. The dynamic interplay of science, technology, media, and the indomitable spirit of an emerging superpower forms not just a convergence of disciplines but a nexus of innovation, progress, and effective communication

India's global leadership:

India's future global dominance necessitates contemplation on the nature of this leadership. A commitment to equity, genuine concern for the global future, and the export of science and technology for universal development should define India's ascendancy. Prime Minister Narendra Modi's vision of ‘one world, one future’ aligns with a leadership style rooted in ethical principles and a desire for universal development.

In navigating the intricate web of science, technology, and media, India's narrative should be one of unity, progress, and global collaboration. Media's responsibility is heightened as India's scientific achievements become not just national but global contributions. The media fraternity must rise to the occasion, presenting a narrative that reflects the true essence of India's scientific endeavours. As India emerges as a global leader, scientists and technicians must actively participate in science diplomacy, ensuring effective communication and dissemination of the country's capabilities and achievements.

The journey towards global awareness and collaboration on critical issues demands ethical leadership, shared knowledge, and a genuine desire for a better and happier planet for all.

(The writer is a former I&B secretary of Govt of India)